The album was an instant hit among various audiences. N.T.R's Adavi Ramudu showcased Veturi's talent for penning inspirational and romantic lyrics. In 1974, he wrote his first song, 'Bharatanaari Charitamu' ( Telugu: భారతనారి చరితము), in the form of Harikatha, for O Seeta Katha under the direction of the legendary director, K Viswanath. Rama Rao, has invited him to join the film industry] as a lyricist. However, two days before the shooting began, Veturi decided not to act as he felt that he was not fit for acting, and wrote a letter of apology to Nagaiah for rejecting his offer. Nagaiah offered him a role in his film, Naa Illu. He used to meet veteran lyric writer Dasarathi often. Veturi had contacts with the Telugu film industry during his days as a journalist. His writing style caught the attention of the film industry due to his prowess in using traditional poetic rules related to alliteration and rhyme for describing current affairs. For instance, he referred to the meeting of MLA's in Hotel Dwaraka, near the Andhra Pradesh State Assembly as 'Adigo Dwaraka- Evigo Alamandalu' ('This is Dwaraka and here are the cattle') ( Telugu: అదిగో ద్వారక). His articles are said to be very catchy and witty. In 1964, he worked as an assembly reporter. He covered the speeches of national leaders like Sarvepalli Radhakrishnan. In 1962, he became the first and only Telugu journalist to interview the then Prime Minister, Jawaharlal Nehru, who came to inaugurate Srisailam Hydroelectricity project. He also worked for the Andhra Pradesh Congress Committee's official daily newspaper, called Andhra Janata, as an editor. He was the in-charge of the Cinema section at Andhra Patrika. In 1959, he joined a weekly called Andhra Patrika, where Bapu and Mullapudi Venkata Ramana were his colleagues. He learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher. Veturi joined Andhra Prabha as a journalist in 1952, after his education.

He was a student of legendary Viswanatha Satyanarayana at this college. Later, Veturi went to Chennai for his intermediate studies and came back to Vijayawada where he completed his degree in S.R.R. Veturi completed his schooling in Diviseema, Jaggayyapeta, near Vijayawada in Krishna district, and SSLC in his grandmother's village. His grandfather Veturi Sundara Sastry was also a poet. Veturi was a nephew of the Telugu Research Scholar Veturi Prabhakara Sastri. Veturi was born to Chandrasekhar Sastry and Kamalamba in Pedakallepalli, near Challapalli, Krishna into a Telugu brahmin family. He was considered an inspiration by many lyricists. He was highly admired and cherished for his deep and thoughtful lyrics in Telugu songs. His career in the Telugu cinema spanned more than four decades. Veturi Sundararama Murthy (29 January 1936 – ) was an Indian poet and lyricist who is popular for writing Telugu songs. Hyderabad, Andhra Pradesh, India (present-day Telangana)

Balakrishna jai simha brahmin dialogue